BUAD 4004 - Essentials of Entrepreneurship & Small Business Management

Credits:
4
Level:
Lower

Description:

This course offers the student a step-by-step approach to starting a business. There will be the opportunity to learn the fundamental principles of marketing, law, management, and office administration as applied to beginning a new venture. The student will prepare a comprehensive individualized business plan to include a market profile, site analysis, competitive analysis, financials, goals and objectives, pricing and marketing strategies, and executive summary. The student will present their business plan for review to a committee of professionals in their field, faculty, and members of lending agencies. A major focus of this course is to explore each step necessary in structuring and launching a new venture, and discussing ways of recruiting the necessary resources to accomplish this venture.